If ‘sustainability is at the heart of your business’ or if ‘sustainability is in your DNA’ – which is common language now from companies – then it has to be lived through clear sustainability metrics that can be aligned with executive pay, just as is the case with traditional metrics. Otherwise, it is just greenwashing. This is not about perfection. It is about authenticity with respect to commitments and claims being made around sustainability. Performance measurement brings accountability.
Have professional footballers shown us the path to tackling our most pressing social challenges? The #PlayersTogether initiative launched during the covid crisis could be the springboard for bringing capital to dementia research and investment.
Are companies that claim to be purpose-driven walking the talk? We outline 3 key takeaways from our analysis on a global sample of companies as part of our research on Covid-19 and Inequality: A Test of Corporate Purpose.